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Stephanie Zercher

Stephanie Zercher

Stephanie is the Practice Lead for PR and Engagement Marketing at Marsden Marketing.

Stephanie Zercher

Stephanie Zercher
Stephanie is the Practice Lead for PR and Engagement Marketing at Marsden Marketing.

Posts by Stephanie Zercher :

March, 28 2017

Pay for Play: Where Paid PR and Marketing Join Forces for Good

Public Relations

Pay for play: Not such dirty words any longer. In a time with fewer journalists and a need for content driven by the digital world, the lines between traditional PR (in which you earned coverage by pi[...] Read More

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December, 27 2016

How to Create Content that Editors Will Publish

Content Marketing Public Relations

In our last PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists a[...] Read More

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August, 23 2016

Stop Sending Out “News” Releases

Public Relations

This isn’t another blog about whether the news release (or press release, if you prefer) is dead, or dying, or should die. We’ve all read opinions on that topic, but with thousands going out each day,[...] Read More

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