THE MARSDEN MARKETING BLOG

Noah Thomas

Noah is a Client Success Manager at Marsden Marketing.

Recent Posts

How to Achieve Sales and Marketing Alignment with Demand Generation

Posted by Noah Thomas

Fri, Nov 10, 2017 @ 08:30 AM

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The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organization has ignored the armistice and still has feuding sales and marketing departments that are completely siloed, brawling over budgets, and bickering over lead quality, it’s time to consider implementing demand generation.

First, let’s get on the same page with our terminology.

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Inbound Marketing Results: Using HubSpot’s Lead Flow Tool to Increase a Lead Conversion Rate by 164% in 3 Months

Posted by Noah Thomas

Wed, Aug 23, 2017 @ 08:00 AM

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Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success with one of our clients, Toffler Associates. Together, we were able to increase the company’s lead conversion rate by 164% in three months using a relatively new pop-up lead flow tool we added to the Toffler arsenal.

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The Essential SEO Checklist for SMBs

Posted by Noah Thomas

Thu, Jul 06, 2017 @ 08:00 AM

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When you work at an SMB and wear multiple hats, search engine optimization can seem like a daunting task. The problem is that 75 percent of users never scroll past the first page of search results in Google. Not optimizing your site will put you at a huge disadvantage.

We’ve got your back. Download our printable checklist of SEO tasks, explanations for each action, and recommended resources to empower your SEO efforts.

 
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Spring Cleaning, Part 4 of 4: Search Engine Optimization

Posted by Noah Thomas

Thu, May 04, 2017 @ 12:44 PM

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Every season must come to an end. While spring is still in full swing, our Spring Cleaning vlog series is not. Welcome to the final installation of Spring Cleaning: 4 Ways to Spruce Up Your Digital Marketing Efforts.

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Hiring a marketing agency? Here’s how to set the right course.

Posted by Noah Thomas

Tue, Jan 24, 2017 @ 10:30 AM

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My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the next-door neighbor. It was a beautiful disaster by all accounts – one that started with the best of intentions.

Just like Greg, you’ll have the best of intentions when beginning the new year with a new marketing agency – and so will the agency team. It’s a time full of opportunity, and it’s exciting. But before we get to the fun stuff (hello, gamification), it’s important to create a strong foundation for a successful partnership.

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A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Posted by Noah Thomas

Thu, Dec 08, 2016 @ 09:12 AM

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Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right.

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