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Erica Turner

Erica Turner

Posts by Erica Turner :

August, 13 2020

10 Metrics to Measure Lead Generation Success

Lead Generation

As a B2B marketer, finding ways to generate new leads comes with the job. Since content helps your visitors act, tracking metrics play a vital role in measuring lead generation success by monitoring t[...] Read More

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May, 28 2020

Landing Pages 101: Back to the Basics

B2B Marketing Inbound Marketing Demand Generation

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamental[...] Read More

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All posts
5 Things to Include in Your Sales Enablement Strategy
 Sales and Marketing  Sales Enablement
How to Craft a Content Marketing Strategy for Professional Services
 Content Marketing  content marketing strategy
How are CMOs Adjusting Their Budgets to Grow Revenue in 2021?
 Marketing Strategy  Technology Optimization

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