THE MARSDEN MARKETING BLOG

Charlotte Cook

Charlotte is an Inbound Marketing Associate at Marsden Marketing.

Recent Posts

SEO for Video: How to Optimize Your YouTube Channel and Videos

Posted by Charlotte Cook

Thu, Oct 05, 2017 @ 10:00 AM

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I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other elements of your YouTube video.

Since YouTube is the second largest search engine behind Google and is also owned by Google, it’s important to optimize your videos and channel to make it easy for your audience to find your content. Just like Google, YouTube has its own algorithm to rate your videos. Follow these best practices to improve your YouTube channel’s visibility and video rankings.

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HTTP vs. HTTPS: Your SEO Guide to Securing Your Website

Posted by Charlotte Cook

Wed, Aug 30, 2017 @ 08:00 AM

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Google announced at the beginning of the year that having an unsecured HTTP website (vs HTTPS) will negatively affect your site’s search results ranking. Google keeps its promises. Just this month, the company sent out another warning to webmasters that HTTP sites with forms or input fields will be considered “not secure” in October.

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SaaS and PPC: A Winning Combination for Lead Generation

Posted by Charlotte Cook

Wed, Jul 12, 2017 @ 08:19 AM

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Google AdWords is a great lead generation tool and can deliver highly targeted traffic for SaaS companies, but it can also be costly because of the high competition for software and technology keywords.

Don’t let the cost scare you off just yet! We know of multiple campaigns, strategies, and best practices to use when developing your Google AdWords PPC campaigns. Here are three steps to take to get started.

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Is a Branded PPC Campaign Necessary? 8 Reasons Why They Are Beneficial for B2B Brands

Posted by Charlotte Cook

Tue, May 30, 2017 @ 08:00 AM

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If you’re not a Pay-Per-Click (PPC) guru, you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your business. For example, Marsden Marketing would be one of our branded keywords. In a branded campaign, a company creates a paid search campaign that targets its branded keywords. 

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Spring Cleaning, Part 3 of 4: Digital Marketing Tools

Posted by Charlotte Cook

Tue, Apr 25, 2017 @ 11:14 AM

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If you've been following along with our latest vlog series, you know that we've already polished up websites and social media accounts. Today, it's time to tackle the digital marketing tools used to make the day-to-day activities of implementing and analyzing campaigns easier.

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Why You Need a Dedicated Landing Page for Your PPC Campaign

Posted by Charlotte Cook

Tue, Jan 31, 2017 @ 10:30 AM

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Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s department and just walks away. Now you have to search through all the cluttered racks to find what you need, or leave empty-handed.

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A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Posted by Charlotte Cook

Tue, Nov 15, 2016 @ 10:02 AM

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Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

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5 Google Analytics Tips for Better Website Optimization

Posted by Charlotte Cook

Thu, Oct 06, 2016 @ 10:15 AM

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Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover why they are visiting, what they are doing on your website, and why they are leaving. Whether you’ve just launched a new website or have yet to tap into the full potential of Google Analytics, utilize these tips to start understanding your visitors’ actions.

1. Account Optimization

First things first, make sure to filter out your own IP addresses, so Google isn’t tracking your internal activity. After the initial set up, you can customize your own dashboard to view metrics that are most important to your organization.

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Increasing Conversions with A/B Testing

Posted by Charlotte Cook

Thu, Aug 11, 2016 @ 03:40 PM

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Whether you’re trying to win an argument with your boss or test a new idea, the best way to prove your results is to test different theories and measure which performs best. A/B testing answers all your lingering questions about design, colors, fonts, copy, photos, and more. Utilize A/B testing in your B2B marketing campaigns to increase your conversions and optimize your content by understanding what your target market is most drawn to.

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5 Ways to Integrate SlideShare into Your Content Strategy

Posted by Charlotte Cook

Tue, Jul 12, 2016 @ 02:15 PM

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Effective, eye-catching content is essential to any marketing strategy. In fact, 73% of content creators plan to prioritize crafting more engaging content for 2016, and 55% plan to prioritize creating visual content (Content Marketing Institute). One of the biggest challenges when it comes to creating content is presenting it in an easily digestible way. Your reader’s time is valuable, which is why SlideShare is a great place to repurpose your content in a condensed, visual way for your readers who don’t have time to read a long report, eBook, or white paper. In fact, researchers found visual content is more memorable and increases people’s willingness to read the piece.

Check out our latest SlideShare to learn how to integrate SlideShare into your content marketing strategy and boost your B2B marketing efforts. 

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