THE MARSDEN MARKETING BLOG

Carla Niknejad

Carla is an Inbound Marketing Associate at Marsden Marketing.

Recent Posts

Top 3 Best Practices for Facebook Paid Advertising

Posted by Carla Niknejad

Thu, Aug 17, 2017 @ 03:34 PM

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When Facebook opened its guest list to businesses in 2008, marketers were presented with a new opportunity to connect with their customers. Since its beginnings in a college dorm, Facebook hasn’t stopped growing, and over the years has made a number of changes to improve profitability while offering new ways for businesses to engage with customers and attract new ones. 

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The 5 Signs You Need Marketing Automation

Posted by Carla Niknejad

Wed, Jun 28, 2017 @ 08:00 AM

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Let’s face it: advanced, automated technology is everywhere. Coffee is brewed before you even wake up in the morning. Bills are paid automatically. Your GPS can guess where you need to go as soon as you get in the car. So here’s the million-dollar question: is your marketing team ready to automate tasks, too?

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Starting a Relationship with Influencer Marketing in your B2B Company

Posted by Carla Niknejad

Thu, May 11, 2017 @ 12:07 PM

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While you're scrolling through your Instagram feed, you pause on a picture of your favorite baking blogger promoting a brand of cake pans she always uses. With just a few words and a beautifully staged picture, this brand has gotten into your head. 

This is an example of an influencer marketing tactic that B2C companies have taken and run with. B2B companies have yet to catch up, with only 11% of B2B organizations managing ongoing influencer marketing programs, compared to 48% of B2C companies.

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Data Vs. Intuition: When to Use Data and When to Go with Your Gut

Posted by Carla Niknejad

Tue, Feb 28, 2017 @ 10:00 AM

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Digital information has taken over the marketing landscape. 

Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful campaign. However, through the years, marketing has gone through some changes and the way we develop and implement strategy has evolved.


Today, we have masses of data on our side. We can easily track analytics through more effective tools. Every action can be quantified and recorded. Because of this, we’re being held to even higher standards to show a tangible ROI and justify our budgets.

Trusting your gut simply doesn’t cut it like it used to. Why? Trusting your gut isn’t quantifiable.

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Beyond the Social Norms: Can New Platforms Work for B2B?

Posted by Carla Niknejad

Tue, Oct 25, 2016 @ 01:00 PM

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The days when social media was exotic to B2B companies are well over – at least when it comes to tried-and-true platforms. 

According to Content Marketing Institute’s 2016 Benchmarks and Trends report, 94% of B2B organizations use LinkedIn to distribute content, followed by Twitter (87%), Facebook (84%), and YouTube (74%).

However, fewer than 25% of B2B marketers said that they use newer platforms such as SnapChat, Periscope, and Medium. But why is that? According to HubSpot’s State of Inbound Report, social media platforms like SnapChat and Vine were seen more as personal, rather than business-oriented, channels, likely because few B2B organizations have figured out the best ways to use them. Those platforms are also relatively young (Instagram and SnapChat are only 6- and 7-years-old, respectively, compared to 14-year-old Facebook and 12-year-old Twitter), and it was only recently that businesses were given access to create their own company pages and profiles.

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How to Find Great Outsider Content for Your Social Media Channels

Posted by Carla Niknejad

Wed, Sep 07, 2016 @ 09:26 AM

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You’ve heard it before: you need great content to be engaging on social media. Luckily, you already have great original content. You’ve got an unbeatable content marketing plan in place. But what do you do when times get tough, and you’re struggling to figure out what to post next?

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