The Challenge   Marsden Marketing was engaged to assist Vanco Payment Solutions as it made a complete repositioning from being a general market payment processor, to a specialized processor focusing s[...] Read More

The RFP (Request for Proposal) process has been a tried and true tool for selecting and hiring vendors across the spectrum of services. But are they still the best means of selecting a marketing servi[...] Read More

Social media brings a personal touch and human voice that is vital to our digital strategies. But, people will make mistakes and technology will have its glitches. So what do you do when Sally Social [...] Read More

Marketing Automation Platforms (MAPs) are all the rage these days. Certain B2B industries have jumped on the bandwagon faster than others, but all the industry analysts project that this is a market t[...] Read More

Content has been front and center in digital marketing discussions and it’s still a cornerstone of all digital marketing. But what was clear at the Digital Marketing Summit is that there is a calming [...] Read More

Last week, Getty Images, the world leader in stock photography, made a surprising – and somewhat confusing – announcement. The company, who makes millions each year licensing photography rights to com[...] Read More

Part 2 of the blog series: B2B Marketing - 2014. Adoption of marketing automation tools has passed the tipping point. One survey found just over half of B2B marketers are already using marketing autom[...] Read More

  Part 1 of a 2-Part Series According to a LinkedIn survey conducted by the B2B Technology Community of its nearly 60,000 members, more than 70 percent of respondents are either actively using marketi[...] Read More

Technorati Claim Token Please Ignore: V4AK5H8DCUUE Whether you are a marketing manager looking to incorporate blogging and social media into your 2014 mix of programs, or struggling to get more out of[...] Read More

A few days ago I read a blog by noted IT entrepreneur, Venture Capitalist, and blogger, Ben Horowitz, about “Can-do vs. Can’t-do” cultures. It struck a chord with me on a lot of levels. The blog asks [...] Read More