Marketing Automation Platforms (MAPs) are all the rage these days. Certain B2B industries have jumped on the bandwagon faster than others, but all the industry analysts project that this is a market t[...] Read More

Content has been front and center in digital marketing discussions and it’s still a cornerstone of all digital marketing. But what was clear at the Digital Marketing Summit is that there is a calming [...] Read More

Last week, Getty Images, the world leader in stock photography, made a surprising – and somewhat confusing – announcement. The company, who makes millions each year licensing photography rights to com[...] Read More

Part 2 of the blog series: B2B Marketing - 2014. Adoption of marketing automation tools has passed the tipping point. One survey found just over half of B2B marketers are already using marketing autom[...] Read More

  Part 1 of a 2-Part Series According to a LinkedIn survey conducted by the B2B Technology Community of its nearly 60,000 members, more than 70 percent of respondents are either actively using marketi[...] Read More

Technorati Claim Token Please Ignore: V4AK5H8DCUUE Whether you are a marketing manager looking to incorporate blogging and social media into your 2014 mix of programs, or struggling to get more out of[...] Read More

A few days ago I read a blog by noted IT entrepreneur, Venture Capitalist, and blogger, Ben Horowitz, about “Can-do vs. Can’t-do” cultures. It struck a chord with me on a lot of levels. The blog asks [...] Read More

As 2013 winds down, we want to say thank you to our clients for inviting us to be a part of their team. We appreciate your friendship and your trust, as we work together to maximize the benefits of ma[...] Read More

I love Seth Godin. So do millions of artists, writers, marketers and business folk.  What’s not to love?  He’s a brilliant, quirky, positive force for creating things that matter (books, art, products[...] Read More

Uh Oh. SalesForce.com buys ExactTarget, who recently bought Pardot. Is this a good thing? SalesForce.com stirred up a lot of talk announcing their $2.5 Billion acquisition of ExactTarget. Beyond the s[...] Read More