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The Marsden Marketing Blog

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Anne Marsden

Anne Marsden

Anne is the Principal and Founder of Marsden Marketing.

Anne Marsden

Anne Marsden
Anne is the Principal and Founder of Marsden Marketing.
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Posts by Anne Marsden :

July, 01 2014

Do You Need Marketing Automation? Answer These 5 Questions

Digital Marketing Marketing Automation

Marketing Automation Platforms (MAPs) are all the rage these days. Certain B2B industries have jumped on the bandwagon faster than others, but all the industry analysts project that this is a market t[...] Read More

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May, 22 2014

Digital Marketing Summit 2014 Buzz is About Engagement

B2B Marketing

Content has been front and center in digital marketing discussions and it’s still a cornerstone of all digital marketing. But what was clear at the Digital Marketing Summit is that there is a calming [...] Read More

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March, 11 2014

A Look at the Real Cost of Getty Images’ Recent Announcement

B2B Marketing

Last week, Getty Images, the world leader in stock photography, made a surprising – and somewhat confusing – announcement. The company, who makes millions each year licensing photography rights to com[...] Read More

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February, 27 2014

B2B Marketing Automation – Why You Need it and How to Use It.

B2B Marketing Marketing Automation

Part 2 of the blog series: B2B Marketing - 2014. Adoption of marketing automation tools has passed the tipping point. One survey found just over half of B2B marketers are already using marketing autom[...] Read More

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February, 18 2014

B2B Marketing – 2014. The “ARRT” of Marketing in a Digital World

B2B Marketing

  Part 1 of a 2-Part Series According to a LinkedIn survey conducted by the B2B Technology Community of its nearly 60,000 members, more than 70 percent of respondents are either actively using marketi[...] Read More

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January, 16 2014

4 Reasons B2B Blogging and Social Media Fail – and Tips for Success

B2B Marketing Inbound Marketing Blogging

Technorati Claim Token Please Ignore: V4AK5H8DCUUE Whether you are a marketing manager looking to incorporate blogging and social media into your 2014 mix of programs, or struggling to get more out of[...] Read More

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January, 07 2014

Are You on the Wrong Side of History for B2B Technology Marketing?

B2B Marketing Inbound Marketing Marketing Strategy

A few days ago I read a blog by noted IT entrepreneur, Venture Capitalist, and blogger, Ben Horowitz, about “Can-do vs. Can’t-do” cultures. It struck a chord with me on a lot of levels. The blog asks [...] Read More

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December, 24 2013

Happy Holidays From All of Us to All of You

As 2013 winds down, we want to say thank you to our clients for inviting us to be a part of their team. We appreciate your friendship and your trust, as we work together to maximize the benefits of ma[...] Read More

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June, 21 2013

Seth Godin - a daily dose of encouragement, insight or perspective.

B2B Marketing Blogging

I love Seth Godin. So do millions of artists, writers, marketers and business folk.  What’s not to love?  He’s a brilliant, quirky, positive force for creating things that matter (books, art, products[...] Read More

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June, 19 2013

B2B Marketers: The Impact of SalesForce's Purchase of ExactTarget

B2B Marketing Inbound Marketing

Uh Oh. SalesForce.com buys ExactTarget, who recently bought Pardot. Is this a good thing? SalesForce.com stirred up a lot of talk announcing their $2.5 Billion acquisition of ExactTarget. Beyond the s[...] Read More

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