Peaking the Interest of Prospects
Cox 2M needed a series of short, impactful, and interesting videos to introduce LotVision to its clients. The videos needed to provide relatable uses for how LotVision solves their prospects' problems.
It was important for Cox 2M that the videos demonstrate how LotVision worked on any vehicle lot. Because one of Cox 2M's clients had agreed to let our team use the lot for one day, it was important to develop a strategic plan for how these videos would be filmed.
With our strategic plan on hand, our team produced a high-quality, full-length video for use in various applications. We then repurposed it into bite-sized shorts for use in social media, blogs, and more.
From storyboards to promotion on the website, social media, paid advertising, and tradeshows, Marsden's video team produced a high-quality, full-length video for various applications and repurposed it into bite-sized shorts for diverse uses.
✓ Increased Brand Awareness
✓ Addressed Common Pain Points
✓ Highlighted Competitive Differentiators