As an industry thought leader, Calero had hosted annual conferences focused on education, peer-to-peer collaboration, and user training on all aspects of its SaaS Enterprise Communications Management solution.
To increase attendance and access to information and discussions, The organization transitioned its paid physical conference to a complimentary virtual experience called Calero World Online.
Calero was interested in further increasing attendance, elevating the user experience, and generating demand and leads as a direct result of the six-week event.
Calero engaged Marsden Marketing to help the organization meet those important goals and provide overall project management for webinar sessions and promotions.
“Calero World Online is one of our largest marketing efforts, and is critical to us maintaining our partnerships with clients and raising our profile as a thought leader and potential provider to new prospects. It’s a huge undertaking with many moving parts, and Marsden Marketing played a critical role in making the event a successful one. They are a key part of our marketing team, keeping us on track, on message and moving ahead as a company.”
- VP of Marketing
20% Increase in Virutal Events
Increase of virtual events from the year before
Over 30% Increase in Registrations
Increase in registrations from the year before
270+ New Leads
Net new prospects as a result of the event
|•||Project Management Software|
|•||On24 Virtual Event Platform|
|•||HubSpot Automation Platform|
|•||Targeted Landing Pages|
|•||Social Media & Paid Promotion|
Calero World Online is one of the company’s largest market-facing efforts of the year. With our partnership, Calero produced its most successful conference yet.
Many contacts participated in multiple sessions, and some attended them all. Survey feedback was overwhelmingly positive, with many attendees asking for more information and providing ideas for future topics.