<img alt="" src="https://secure.yirr5frog.com/148116.png" style="display:none;">

VANCO CASE STUDY

Integrated Marketing Pays Off

Vanco-logo

OVERVIEW

Marsden Marketing was engaged to assist Vanco Payment Solutions as it made a complete repositioning from being a general market payment processor, to a specialized processor focusing specifically on the unique needs of faith-based and nonprofit organizations.

We instituted a complete demand generation marketing methodology to attract, engage, and convert Vanco’s targeted market sectors.

“From strategy to execution, Marsden Marketing has been an integral part of our team, driving us forward to take our inbound marketing and PR efforts to the next level. With everything from web creative to strategy, to inbound marketing and PR, Marsden has been a leading force in ensuring our program was a success. We love having Marsden as a pivotal part of our marketing team.”

SVP of Marketing

APPROACH

A “Go-to-Market” Strategy for Inbound Marketing and PR: Developed to attract, engage, and convert prospects through a coordinated set of program components
Buyer Personas: Created personas with deep understanding of each one’s unique pain points and needs and created content across the funnel to address each persona
Redesigned Website: Focused on Vanco’s target personas with SEO-specific messaging and user experience that drove users to calls-to-action
Alliance with Key Partners and Influencers: Shared Vanco’s content through guest blogging and cross-posting of articles
Targeted Campaigns and PPC Programs: Increased site visits and conversions on targeted landing pages

 

RESULTS

computer-circle-icon_orange

1,100% Increase in Organic Search
Increase in organic search in 5 months

Icon_People_Orange

333% Increase in Blog Subscribers
Increase in new blog subscribers in a few months

Icon_Email_Orng

1,000% Increase in Web Visits from Email
Increase in email-generated visits to the website

mobile-icon-orange

33% Web Traffic Increase from PPC
Increase in website traffic from PPC campaigns in 3 months

rocket-icon-orange

Increased Referral Traffic 3x
Referral traffic tripled from other influencer sites

Icon_People-Increase_Orange

Over 25% Conversion Rate
Conversion rate on many landing pages

CONCLUSIONS

The program has had a transformative impact on the company’s digital marketing presence and, most importantly, their lead generation.

In just a few months, Vanco had seen incredible results in the attract and engage stages of the inbound process.

Vanco is a great example of the power of an integrated approach to inbound marketing.

DOWNLOAD PDF

INTEGRATED MARKETING ELEMENTS:

Marketing Strategy & Planning
Website Redesign (Integrated with HubSpot Marketing Automation Platform)

Inbound Marketing

Social Media & Influencer Outreach
PPC & Search Engine Marketing
Public Relations

Need Help Strengthening your sales pipeline?
We Can Help.

Let's Talk

Check out Some of our other Case Studies