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B2B Branding

Making 1st impressions and building them into lasting connections.

Your name. Your logo. Your colors. Your tag line. Many B2B CEOs think these are fluffy and not very important. Think again. Your brand is the embodiment of your company and its promise to the market. A well-crafted brand identity creates a sense of trust and connection – a partnership. Your brand is an impression that speaks for your company even when your salesperson isn’t there. It absorbs and reflects back all the good and bad things your target audience thinks of you.

And in today’s digital world, it is everywhere.

Poster likening B2B branding to a quote of Henry Ford, 'If I ask my customers what they wanted they would have said a faster horse.' IS YOUR BRAND IDENTITY WORKING FOR YOU?
Marsden Marketing uses a defined process to create winning, lasting B2B brand identities. It starts with assessing brand goals, researching and analyzing the competitive landscape and outlining ideal client profiles. This methodology defines what makes you authentic and valuable to your market, and then crafts an integrated visual and messaging structure that embodies those values.

It’s how we help brands become more relevant, resonant, trusted and unique.

Learn more about one B2B company's journey from brand creation to lead generation. Download the case study now.

Brains and Beauty

Let's Plan Your Brand

What do people say when you’re not there?

Want to Amplify Your Brand?

Get Good At Digital Marketing

This is where things get competitive.

“Rebranding with Marsden has made a world of difference in our market. Our new brand conveys our history and our future. It’s been well-received and attracts attention from key players in the industry.”

Richard Wingard
CEO at EuclidIQ

Check out our Real World Solutions