---
title: B2B Marketing and Sales Strategies
description: Marketing and sales strategies don't have to be all ivory tower and think tank-y with a partner that can architect a clear and actionable approach for you.
---
[](https://www.marsdenmarketing.com/)
[](https://www.marsdenmarketing.com/)
[](https://www.marsdenmarketing.com/)
# POWERING
## ACTIONABLE
### STRATEGY
## Digital Marketing Strategy - Your First Step to Successful Revenue Growth
Without a map and a digital marketing plan, you’ll burn a lot of cycles and cash on random acts. But strategy isn't all ivory tower and think tank-y. As your marketing partner, Marsden Marketing will architect a clear and data-driven program, unique to your situation and your vision. One that is actionable and measurable.
 Companies with a vision, but lacking a plan
 Companies that want to grow strategically
 Companies ready to accelerate revenue
 Companies that want data-driven marketing
### **"Marsden Marketing gave us the strategy we needed to move our integrated marketing and lead generation programs forward."**
#### —George Duffield | VP at Naranga
### Turn Insight Into Action
Marsden Marketing works with you to build a tailored B2B strategic plan that’s linked to your business strategy. We conduct a complete assessment that can include:
| **Brand and Market Analysis** |
| --- |
|  Discovery consultation |
|  Position development |
|  Brand audit |
|  SWOT analysis |
|  Competitive analysis |
|  Value proposition |
|  Target market analysis |
|  Customer research & insights |
| **Company Analysis** |
| --- |
|  Technology assessment |
|  Lead scoring & routing |
|  Marketing channel strategy |
|  Sales & marketing alignment |
|  KPI’s |
| **Digital Presence Analysis** |
| --- |
|  Web audit & analysis |
|  Content audit & gap analysis |
|  Digital advertising analysis |
|  Social media audit & analysis |
Having done the headwork, we have the plan and the metrics to chart the course. Now, things get interesting – it's time to execute.
[![Marketing Strategy Strengthens Sales Pipeline
[Case Study]](https://www.marsdenmarketing.com/hubfs/Marsdenmarketing%20Mar2017/Images/inbound-strategy-strengthens-sales-pipeline-thumbnail.png)
### Marketing Strategy Strengthens Sales Pipeline [Case Study]
](https://www.marsdenmarketing.com/hubfs/Naranga%20Case%20Study%20Final3.pdf) [![Classic Hits to Build a Sure-Fire Outbound Marketing Strategy for B2B
[Blog]](https://www.marsdenmarketing.com/hubfs/Screenshot%202024-06-17%20at%2011.44.07%20AM.png)
### Classic Hits to Build a Sure-Fire Outbound Marketing Strategy for B2B [Blog]
](https://www.marsdenmarketing.com/blog/classic-hits-to-build-a-sure-fire-outbound-marketing-strategy-for-b2b) [![5 Factors that Drive your Inbound and Outbound Mix
[Blog]](https://www.marsdenmarketing.com/hubfs/5-factors-inbound-outbound-mix-318067-edited.jpg)
### 5 Factors that Drive your Inbound and Outbound Mix [Blog]
](https://www.marsdenmarketing.com/blog/5-factors-drive-inbound-outbound-marketing-mix) [![B2B Acquisition Channels to Turn Prospects into Customers
[Podcast]](https://www.marsdenmarketing.com/hubfs/b2b-podcasting-tools-get-started.jpg)
### B2B Acquisition Channels to Turn Prospects into Customers [Podcast]
](https://www.marsdenmarketing.com/blog/4-b2b-acquisition-channels-to-turn-prospects-into-customers)
## Stamp out random acts of marketing.
### Join the movement.
[Let's Go!](https://www.marsdenmarketing.com/request-a-marketing-consult/)
What super power does your business need?
[Let’s chat](https://www.marsdenmarketing.com/request-a-marketing-consult/)
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B2B growth marketing+pr agency Trevelino/Keller acquired Marsden Marketing in 2024, including its industry-leading MM Growth Marketing solution, powered by a data-forward approach rich in technologies including HubSpot, Salesforce and Pardot.
- Most Popular Pages
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