The hard work is done. You have a healthy database filled with possibilities. All of your inbound marketing efforts are paying off as you see new contacts flowing in on a regular basis. Marketing is ready to nurture and educate. Sales is ready to engage and win the contract.
But suddenly, you feel like you have a bazillion contacts to wade through to decide those next steps. When does a contact become a qualified lead and sales ready?
Our infographic, The Elusive Qualified Lead: How Scoring Can Remove All the Mystery from Prospecting, will take the mystery out of lead scoring, and put your organization on the right track to building a healthy, qualified sales pipeline.