Verizon Enterprise wanted to enhance their content marketing platform and engaged Marsden Marketing to craft and execute a variety of marketing programs to build their global presence in key service areas.
- Publicize and leverage a new global relationship with a key Japanese MNC (Mitsui) to open new opportunities with Japanese firms operating around the world.
- Increase awareness of Verizon’s strengths in four high priority industries: Healthcare, Retail, Utilities and Finance.
Marsden architected a multi-channel, multi-lingual, multi-touch program showcasing the client’s senior executives in articles, video, case studies, and targeted ads around the world. The campaign sent powerful, credible testimony to the markets that a company ranked 173 on Fortune’s Global 500 trusts Verizon as their prime partner for global IT solutions.
“Marsden has produced great results on a number of our marketing and sales enablement programs. The team has brought strategic thinking, creative development and quality execution to each of the initiatives. They understand our challenges and are able recommend approaches that fit within our corporate framework with a fresh perspective.” – Bruce Walt, Director, Brand and Advertising, Enterprise Solutions Group