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Our Work

Qmatic Marketing Strategy Example

Project Overview:

Qmatic, the global leader in customer journey technology solutions and insights headquartered in Sweden, needed to redesign their web presence to create a demand generation tool that drove new leads as a part of an aggressive growth strategy in the United States.


Position Qmatic as the leader in customer journey management in the U.S. with improved branding, messaging, web presence and demand generation programs that clearly communicated their value proposition, extended their reach and generated leads.

Program Design:

New company branding included a new tag line and redesign of the Qmatic website. The new website was designed to stand out from the competition while providing both a look and navigation that spoke to their key target markets (in retail, public, finance, and healthcare sectors). The new site utilizes strategically placed calls-to-action that help guide visitors through their own customer journey. An integrated suite of demand generation programs was instituted including lead generation, email marketing, social media, and content marketing.


“Marsden Marketing’s strong track record with business technology clients demonstrated their ability to drive our global initiatives with a world class web presence, thought leadership, brand building and demand generation activities to fuel our expansion in the U.S.” – Sven-Olof Husmark, VP & CMO at Qmatic

Categories: Branding, Website Design, Marketing Strategy, Content