--- title: Naranga Case Study description: An updated lead nurturing email strategy, combined with new and refreshed assets, an updated website, and three pay-per-click campaigns allowed Marsden Marketing and Naranga to surpass their website traffic and lead generation goals. --- [![MM-Logo-Final-06](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-06.png?width=299&height=40&name=MM-Logo-Final-06.png "MM-Logo-Final-06")](https://www.marsdenmarketing.com/) [![MM-Logo-Final-Logo Mark](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-Logo%20Mark.png?width=1310&name=MM-Logo-Final-Logo%20Mark.png "MM-Logo-Final-Logo Mark")](https://www.marsdenmarketing.com/) # **NARANGA CASE STUDY** **Inbound Strategy Strengthens Sales Pipeline** [ Download PDF ](https://www.marsdenmarketing.com/hubfs/Our%20Work/Case%20Study%20PDFs/MM_CaseStudy_Naranga.pdf) ![naranga logo](https://www.marsdenmarketing.com/hubfs/naranga-Landing_page/newLogo-compressed.png "naranga logo") ## OVERVIEW Naranga’s suite of franchise management software helps franchisors manage their daily operations and grow their business with one complete, easy-to-use platform. Naranga turned to Marsden Marketing to accelerate their lead generation, website visits, and increase brand awareness. Marsden Marketing instituted a complete inbound marketing strategy to attract, engage, and convert new clients to meet their lead generation goals. > *“From the beginning, Marsden Marketing gave us the inbound marketing strategy we needed to move our integrated marketing and lead generation programs forward. From initial strategy and positioning, to website updates, to content, to email workflows, to continuous focus on results, Marsden’s ongoing support and leadership has made a world of difference. Marsden Marketing has definitely become an integral part of our marketing team.” > > *- *VP of Business Development* ## APPROACH | **•** | **Initial Buyer Persona Completed: **This allowed for a deeper understanding of their target customer | | --- | --- | | **•** | **Better Alignment to Target Market: **Initial research fed several changes to their website including messaging, SEO, mobile responsiveness, additional assets and updated blog | | **•** | **Translated “What” to “So What”: **Shifted focus from features and functions to how it solves pain points | | --- | --- | | **•** | **HubSpot Automation Platform**: Managed setup and implementation of continuous programs to increase website traffic, convert leads, and track results using a multi-channel approach | ## RESULTS ![computer-circle-icon_orange](https://www.marsdenmarketing.com/hubfs/computer-circle-icon_orange.png "computer-circle-icon_orange") **99.8% Increase in Website Visits ****Increase in website visits in 6 months over previous 6 months** ![rocket-icon-orange](https://www.marsdenmarketing.com/hubfs/rocket-icon-orange.png "rocket-icon-orange") **51.3% Over Lead Gen Goal ****How much we surpassed quarterly lead gen goals** ![mobile-icon-orange](https://www.marsdenmarketing.com/hubfs/mobile-icon-orange.png "mobile-icon-orange") **2.5% PPC Conversion Rate ****Conversion rate achieved across pay-per-click channels** ## INTEGRATED MARKETING ELEMENTS: | **• ** | **Marketing Strategy & Planning** | | --- | --- | | **•** | **Buyer Personas** | | **•** | **Messaging Workshop** | | **•** | **HubSpot Automation Platform** | | **• ** | **Personalization** | | --- | --- | | **•** | **Updating Website** | | **•** | **Targeted Landing Pages** | | **•** | **Testing and Optimizing** | ## CONCLUSIONS Inbound marketing results don’t happen overnight, but within a few months, Naranga was able to see considerable improvements. An updated lead nurturing email strategy, combined with new and refreshed assets, an updated website, and three pay-per-click campaigns allowed Marsden Marketing and Naranga to surpass their website traffic and lead generation goals. [![DOWNLOAD PDF](https://no-cache.hubspot.com/cta/default/112657/860967f2-6e34-4ef1-a581-f14ffae9976f.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/860967f2-6e34-4ef1-a581-f14ffae9976f) #### Need Help Strengthening your sales pipeline? We Can Help. [![Let's Talk](https://no-cache.hubspot.com/cta/default/112657/e85c5687-b982-49d3-b9dd-f3aa9e907806.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/e85c5687-b982-49d3-b9dd-f3aa9e907806) ## Check out Some of our other Case Studies [![Toffler Associates - Interactive Content Turns Into Lead Gen Machine](https://www.marsdenmarketing.com/hubfs/Our%20Work/Thumbs.png) ### Toffler Associates - Interactive Content Turns Into Lead Gen Machine ](https://www.marsdenmarketing.com/case-study-interactive-content-turns-into-lead-generation-machine) [![Southwire - Establishing a Digital Marketing Baseline](https://www.marsdenmarketing.com/hubfs/Our%20Work/Thumbs7.png) ### Southwire - Establishing a Digital Marketing Baseline ](https://www.marsdenmarketing.com/case-study-establishing-a-digital-baseline) [![Vanco - Integrated Marketing Pays Off](https://www.marsdenmarketing.com/hubfs/Our%20Work/Thumbs4.png) ### Vanco - Integrated Marketing Pays Off ](https://www.marsdenmarketing.com/case-study-integrated-marketing-pays-off) [![Calero - Generating Demand with an Online Event](https://www.marsdenmarketing.com/hubfs/Our%20Work/Thumbs5.png) ### Calero - Generating Demand with an Online Event ](https://www.marsdenmarketing.com/case-study-generating-demand-with-an-online-event) What super power does your business need? 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