The Marsden Marketing Blog

Change is the one thing you can count on as a B2B marketer. The concepts and standards we take for granted can be turned on their heads in the blink of an eye, taking our beloved best practices with t[...] Read More

Leads. Where are the leads? I need more leads! Does that plea ring a bell? As B2B marketers, this call is all too familiar. It resonates because leads are the fuel behind our marketing and sales engin[...] Read More

You’re getting ready to launch a new campaign. The strategy is set, the goals are clear, and your content assets are ready to be promoted. But before you launch, you need to make sure that your digita[...] Read More

Clinging to the traditional 4 Ps — Product, Price, Place, and Promotion — is like navigating a city with an old map. Yes, these principles are the cornerstone of marketing, much like cherished Thanksg[...] Read More

The decision to pursue a Revenue Operations (RevOps) model is a big one, and once you’ve decided to set up RevOps at your company, the hard work begins. Who you have working on your team or leading th[...] Read More

I recently saw an article calling out the phrase “one size fits all” as a lie. It was talking about hairnets, but goodness knows if hairnets can’t be pushed into that one-size-fits-all box, something [...] Read More

What separates a successful B2B Revenue Operations (RevOps) strategy from one that crashes and burns? There are, of course, several correct answers to this question. But there’s one that comes up a lo[...] Read More

Ah, Revenue Operations. You jumped on the bandwagon, didn't you? And why wouldn't you? The promise of streamlining operations and boosting revenue is nothing short of enticing. But let’s face the musi[...] Read More

If you’ve been feeling the tectonic shifts in the B2B landscape, you’re not alone. The terrain is changing. Strategies and tactics we relied on to drive revenue growth are fast becoming obsolete. But [...] Read More

I’ve noticed several parallels between cultivating and maintaining my garden and driving revenue growth under the Revenue Operations (RevOps) framework. When I started gardening, I bought plants I lik[...] Read More