Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover wh[...] Read More

Guess what? Guest posting is not dead. In fact, it has enough life left in it to spur some controversy in the digital marketing world. Matt Cutts of Google, for example, declared, “So stick a fork in [...] Read More

Traffic to your website is one of the most important analytics you should track. Unfortunately, not all traffic is created equal. In website traffic there is just traffic, which can be a significant n[...] Read More

Gone are the days of tips and tricks to fool the algorithm into ranking your site first. The future of search is in the hands of the searcher… just as it should be. Every company in today’s competitiv[...] Read More

As an Inbound Marketing Specialist, it is a big part of my job to drive traffic to a client’s website. It isn’t my only job, of course. I am also responsible for creating strategies to turn that traff[...] Read More

Last week we talked about the buyer’s journey. How does this apply to keyword research? Or does it? Why yes, it most definitely does! With SEO, sometimes we get so focused on keywords to rank for quic[...] Read More

Ever have one of those conversations that goes completely off track, because you misunderstood what someone was trying to say to you? Take this example: You are having a conversation with a significan[...] Read More

For marketers looking to improve the ROI on their website, SEO content is key. “Wait a minute,” you might be saying to yourself, “I heard SEO was dead!” Nope. It’s still very much alive and well. In f[...] Read More

Whether you are a die-hard football fanatic, a huge fan of the commercials, or just in it for the beer and buffalo chicken wings, the fact remains that the Super Bowl is an unofficial American holiday[...] Read More

Getting found online is one of the biggest challenges B2B companies face. With organic search rules changing periodically based on Google’s updates to their search algorithm, B2B companies have to sta[...] Read More