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The Marsden Marketing Blog

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June, 08 2017

HubSpot’s State of Inbound 2017 - Getting to the “So What”

Inbound Marketing Marketing Strategy B2B Marketing

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 [...] Read More

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February, 28 2017

Data Vs. Intuition: When to Use Data and When to Go with Your Gut

Reporting & Analytics Marketing Strategy

Digital information has taken over the marketing landscape.  Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful[...] Read More

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January, 10 2017

What You Need to Know about Choosing 2017 Marketing Trends and Tech

Marketing Strategy Digital Marketing

I grew up with pet raccoons, and one thing you figure out quickly in their company is how much they love shiny things. Balls of aluminum foil, keys, dangling earrings (my mom learned that the hard way[...] Read More

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November, 29 2016

How to Implement Inbound Marketing for SaaS Companies

Inbound Marketing Marketing Strategy SaaS Marketing

Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inb[...] Read More

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November, 17 2016

A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

Video Marketing Marketing Strategy B2B Marketing

You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part [...] Read More

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November, 15 2016

A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Video Marketing Marketing Strategy B2B Marketing

Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new deman[...] Read More

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November, 10 2016

A B2B Digital Marketing Feast, Part 2/5: Setting the Table with Graphic Design

Video Marketing Marketing Strategy B2B Marketing

The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll lear[...] Read More

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November, 08 2016

A B2B Digital Marketing Feast, Part 1/5: [Wine] Pairing Your Business with the Right Marketing Strategy

Video Marketing Marketing Strategy B2B Marketing

Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a[...] Read More

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September, 12 2016

The Data-Backed Case for Marketing Beyond Your Website

Inbound Marketing B2B Marketing Marketing Strategy

It’s that time of year again; no, I don’t mean the start of football season (although I have high hopes for my fantasy team this year). It’s time to set your priorities to hit your end-of-year numbers[...] Read More

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April, 08 2016

Are Inbound Marketers Really In Tune with Today’s C-Suite?

Inbound Marketing Marketing Strategy

Between the end of Q4 and the start of Q1, your teams no doubt exhausted themselves trying to plan and implement a strategy for the year ahead. Marketing may be focused on building brand awareness whi[...] Read More

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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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