It's the job of marketing and sales to convert leads to customers. But moving that lead from the bottom of the funnel to a closed deal often proves to be the biggest hurdle faced by these teams. So ho[...] Read More

Do you find yourself spending more time searching and following up with new leads rather than having meaningful conversations? Here are 3 tips to help you spend less time prospecting and more time sel[...] Read More

Originally published on Medium. For more than a decade now people have been proselytizing the death of email. As early as 2004 there have been articles on the subject, one by John Dvorak titled The De[...] Read More

The only constant in life and business is change. As Benjamin Franklin said, “When you’re finished changing, you're finished.” Business, in particular, has evolved at warp speed over the last decade, [...] Read More

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

B2B sales and marketing leaders are frustrated with the effectiveness of their demand generation programs. So, what’s going wrong, and how do you fix it? Of course, there’s no single, or simple, answe[...] Read More

The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organ[...] Read More

If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons: You need new content but don’t have the resources (time, team, money) to push something out It’s crunc[...] Read More

Generating leads: It’s integral to the practice of inbound marketing, and it’s driven largely by an exchange of content and information between a company and its prospects. How many times have you han[...] Read More

MQL (em kyoo el) noun Also known as a Marketing Qualified Lead. A prospect that has indicated a level of interest in your organization via a set of actions and is deemed to become a likely future cust[...] Read More