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Posts about Branding



August, 11 2015

7 Questions to Ask to Create a More Effective Unique Value Proposition

Branding Marketing Strategy

If you want to have a successful business, you should strive to have, at the very least, these two things:  1.  A dedicated team that believes in the products or services you sell. 2.  A growing custo[...] Read More

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October, 16 2014

Brand Messaging Refreshed, Revitalized, and SELLING

Branding

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May, 06 2014

The Impact of Fonts on B2B Website Design and Branding

Branding Website Design

For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were s[...] Read More

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September, 12 2013

5 Ways to Build Your Personal Brand on Twitter

Inbound Marketing Branding Social Media

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September, 04 2013

Social Media Virgin: Is Google+ Worth the Effort?

Branding Social Media

After a few weeks of taking my first few dips into the Twitter stream and optimizing my LinkedIn, this social media virgin is ready to tackle Google+. Our Inbound Marketing Specialist, Reade Milner, s[...] Read More

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July, 02 2013

What the You Should Learn from Paula Deen's Communication Disaster

Branding

July couldn't come fast enough for Paula Deen. June was a train wreck. She saw her carefully built culinary brand implode with accusations of racist remarks and what seemed like impulsive and emotiona[...] Read More

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October, 18 2012

Not On LinkedIn? No Job Then...

B2B Marketing Inbound Marketing Branding Social Media

LinkedIn is a professional social networking site and is grabbing a lot of eyeballs. In fact, opinion leaders are strongly advising business professionals at all levels to have a LinkedIn account -  t[...] Read More

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August, 09 2012

How To Stalk The Competition: Achieving Social Media Stalker Status

B2B Marketing Inbound Marketing Branding Business Development Social Media

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May, 30 2012

Perception is Reality: The Value of Marketing

B2B Marketing Branding

Imagine that you are taking a flight home after a long week working in another city. You get on the plane and realize that you have been assigned a middle seat wedged between two other hot, tired peop[...] Read More

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March, 07 2012

The Virtual Organization: 3 Keys to Winning Virtually

B2B Marketing Inbound Marketing Lead Generation Branding Social Media

Small footprint, big impact: that is the hallmark of a thriving virtual company. Despite our small size when measuring number of employees, we are in fact a mighty machine that launches brands, create[...] Read More

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