--- title: The Marsden Marketing Digital Marketing Blog | Branding and Design description: Branding and Design | Timely topics and trends from the B2B marketing and inbound marketing world. --- [![MM-Logo-Final-06](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-06.png?width=2000&height=267&name=MM-Logo-Final-06.png "MM-Logo-Final-06")](https://www.marsdenmarketing.com) ![Marketing Blog Atlanta GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=1600&name=IMG_5042.jpg "Marketing Blog Atlanta GA") # The Marsden Marketing Blog ### Subscribe to Our Blog ### Subscribe Here! - [Demand Generation and ABM (41)](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) - [Digital Marketing (35)](https://www.marsdenmarketing.com/blog/topic/digital-marketing) - [Revenue Operations (31)](https://www.marsdenmarketing.com/blog/topic/revenue-operations) - [Content Marketing (28)](https://www.marsdenmarketing.com/blog/topic/content-marketing) - [Marketing Strategy and Planning (24)](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) - [B2B Marketing (19)](https://www.marsdenmarketing.com/blog/topic/b2b-marketing) - [Branding and Design (17)](https://www.marsdenmarketing.com/blog/topic/branding-and-design) - [Marketing Technology and Analytics (13)](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) - [PR and Event Marketing (6)](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) - [Marsden Marketing News (2)](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [More Tags](https://www.marsdenmarketing.com/blog/topic/branding-and-design/page/1#) # Posts about Branding And Design August, 13 2021 ## [5 Ways to Strengthen Your B2B Visual Branding for 2022](https://www.marsdenmarketing.com/blog/5-ways-to-strengthen-your-b2b-visual-branding-for-2022) [Digital Marketing](https://www.marsdenmarketing.com/blog/topic/digital-marketing) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) 2022 could be a year of renewal as the economy swings back into life, or it could be a time of hardship as things begin to shut down once again. A few things are certain, however: there will be more p[...][ Read More](https://www.marsdenmarketing.com/blog/5-ways-to-strengthen-your-b2b-visual-branding-for-2022) [READ MORE](https://www.marsdenmarketing.com/blog/5-ways-to-strengthen-your-b2b-visual-branding-for-2022) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/5-ways-to-strengthen-your-b2b-visual-branding-for-2022#comments-listing) May, 27 2021 ## [Are Review Sites Part of Your Multi-Channel B2B Marketing Plan? Here’s Why They Should Be.](https://www.marsdenmarketing.com/blog/are-review-sites-part-of-your-multi-channel-b2b-marketing-plan-heres-why-they-should-be) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) Much has been written about the consumerization of the B2B buyer’s journey – which is just a fancy way of saying that our personal experience of buying products online has impacted our expectations an[...][ Read More](https://www.marsdenmarketing.com/blog/are-review-sites-part-of-your-multi-channel-b2b-marketing-plan-heres-why-they-should-be) [READ MORE](https://www.marsdenmarketing.com/blog/are-review-sites-part-of-your-multi-channel-b2b-marketing-plan-heres-why-they-should-be) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/are-review-sites-part-of-your-multi-channel-b2b-marketing-plan-heres-why-they-should-be#comments-listing) August, 27 2020 ## [5 Uncommon Things to Include in your Brand Style Guide](https://www.marsdenmarketing.com/blog/5-uncommon-things-to-include-in-your-brand-style-guide) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) Your company’s brand style guide keeps the look and feel of some of your most important assets unique, relevant, recognizable, and likeable. It often includes your logo, brand colors, and brand fonts.[...][ Read More](https://www.marsdenmarketing.com/blog/5-uncommon-things-to-include-in-your-brand-style-guide) [READ MORE](https://www.marsdenmarketing.com/blog/5-uncommon-things-to-include-in-your-brand-style-guide) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/5-uncommon-things-to-include-in-your-brand-style-guide#comments-listing) February, 27 2019 ## [4 Reasons Why Your Brand is Failing to Convey its Message](https://www.marsdenmarketing.com/blog/why-your-brand-is-failing-to-convey-its-message) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. First impressions are real, and so is the weight[...][ Read More](https://www.marsdenmarketing.com/blog/why-your-brand-is-failing-to-convey-its-message) [READ MORE](https://www.marsdenmarketing.com/blog/why-your-brand-is-failing-to-convey-its-message) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/why-your-brand-is-failing-to-convey-its-message#comments-listing) January, 31 2019 ## [The Crucial Importance of Brand Storytelling - Even for B2Bs](https://www.marsdenmarketing.com/blog/why-brand-storytelling-is-important-even-for-b2bs) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...][ Read More](https://www.marsdenmarketing.com/blog/why-brand-storytelling-is-important-even-for-b2bs) [READ MORE](https://www.marsdenmarketing.com/blog/why-brand-storytelling-is-important-even-for-b2bs) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/why-brand-storytelling-is-important-even-for-b2bs#comments-listing) November, 01 2018 ## [Infographic: 7 Steps for A Winning Unique Value Proposition](https://www.marsdenmarketing.com/blog/seven-steps-winning-unique-value-proposition) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...][ Read More](https://www.marsdenmarketing.com/blog/seven-steps-winning-unique-value-proposition) [READ MORE](https://www.marsdenmarketing.com/blog/seven-steps-winning-unique-value-proposition) 1 Comment [Click here to read/write comments](https://www.marsdenmarketing.com/blog/seven-steps-winning-unique-value-proposition#comments-listing) May, 16 2018 ## [How to Analyze Your B2B Website](https://www.marsdenmarketing.com/blog/how-to-analyze-your-b2b-website) [Digital Marketing](https://www.marsdenmarketing.com/blog/topic/digital-marketing) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) In B2B digital marketing, we find ourselves constantly analyzing websites. We believe that websites are the foundation of digital marketing programs and, therefore, are constantly taking notice of how[...][ Read More](https://www.marsdenmarketing.com/blog/how-to-analyze-your-b2b-website) [READ MORE](https://www.marsdenmarketing.com/blog/how-to-analyze-your-b2b-website) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/how-to-analyze-your-b2b-website#comments-listing) June, 21 2017 ## [5 Web Design Trends That Will Be Even Bigger in 2018](https://www.marsdenmarketing.com/blog/5-web-design-trends-even-bigger-2018) [Digital Marketing](https://www.marsdenmarketing.com/blog/topic/digital-marketing) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) The future of web design is now. Here are five hot new trends shaking up the world of B2B web design. While they’re gaining momentum now, we expect to see them become even more prominent in 2018.[ Read More](https://www.marsdenmarketing.com/blog/5-web-design-trends-even-bigger-2018) [READ MORE](https://www.marsdenmarketing.com/blog/5-web-design-trends-even-bigger-2018) 4 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/5-web-design-trends-even-bigger-2018#comments-listing) December, 08 2015 ## [5 Creative Ways to Use Infographics in Your Marketing Campaigns](https://www.marsdenmarketing.com/blog/5-creative-ways-to-use-infographics-in-your-marketing-campaigns) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) Infographics are powerhouses for getting your point across to a target audience. They are being successfully used by companies in a variety of ways to engage website visitors, social media followers, [...][ Read More](https://www.marsdenmarketing.com/blog/5-creative-ways-to-use-infographics-in-your-marketing-campaigns) [READ MORE](https://www.marsdenmarketing.com/blog/5-creative-ways-to-use-infographics-in-your-marketing-campaigns) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/5-creative-ways-to-use-infographics-in-your-marketing-campaigns#comments-listing) September, 22 2015 ## [3 PowerPoint Tools That Will Keep Your Presentations Looking Sharp](https://www.marsdenmarketing.com/blog/3-powerpoint-tools-that-will-keep-your-presentations-looking-sharp) [Branding and Design](https://www.marsdenmarketing.com/blog/topic/branding-and-design) The easiest way to improve the look of your PowerPoint presentations is to keep the slides looking organized. There are some well-known guidelines to have in mind when putting this into practice, such[...][ Read More](https://www.marsdenmarketing.com/blog/3-powerpoint-tools-that-will-keep-your-presentations-looking-sharp) [READ MORE](https://www.marsdenmarketing.com/blog/3-powerpoint-tools-that-will-keep-your-presentations-looking-sharp) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/3-powerpoint-tools-that-will-keep-your-presentations-looking-sharp#comments-listing) [All posts](https://www.marsdenmarketing.com/blog/all) [Next](https://www.marsdenmarketing.com/blog/topic/branding-and-design/page/2) ### Search Blog - Latest Posts - Popular Posts [Growth Means Growth: Trevelino/Keller + Marsden Marketing](https://www.marsdenmarketing.com/blog/growth-means-growth-trevelino/keller-marsden-marketing) [** Marsden Marketing News](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [B2B Marketing Automation Platforms: Pros & Cons](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [** Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) [5 Pillars of a Winning B2B Demand Generation Program](https://www.marsdenmarketing.com/blog/creating-a-demand-gen-engine-for-the-realities-of-today) [** Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) ### From LinkedIn ## **Grow or Die: ** ## **Build Your B2B Growth Plan ** [![Get the Guide](https://no-cache.hubspot.com/cta/default/112657/8160a136-3f7f-4af1-b269-3d62c93976be.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/8160a136-3f7f-4af1-b269-3d62c93976be) ![Marketing Agency in Atlanta, GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=3264&name=IMG_5042.jpg "Marketing Agency in Atlanta, GA") ## Want More? 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