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    The Elusive Qualified Lead: How Scoring Can Remove All the Mystery from Prospecting

    Written by Jeffrey Willis on July 16, 2015

    The hard work is done. You have a healthy database filled with possibilities. All of your inbound marketing efforts are paying off as you see new contacts flowing in on a regular basis. Marketing is ready to nurture and educate. Sales is ready to engage and win the contract. 

    But suddenly, you feel like you have a bazillion contacts to wade through to decide those next steps. When does a contact become a qualified lead and sales ready? 

    By putting into process a simple scoring matrix that takes into account both prospect characteristics and actions, you can game valuable insights that will help you remove all the mystery from your prospecting. Suddenly those bazillion leads become a manageable number that you can seamlessly track from cold to close.

    Our infographic, The Elusive Qualified Lead: How Scoring Can Remove All the Mystery from Prospecting, will take the mystery out of lead scoring, and put your organization on the right track to building a healthy, qualified sales pipeline. 

    MarsdenLeadScoring

    Follow the link below to download your copy of this valuable infographic. 

    Download Infographic

     

    Topics: Lead Generation

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