Every season must come to an end. While spring is still in full swing, our Spring Cleaning vlog series is not. Welcome to the final installation of Spring Cleaning: 4 Ways to Spruce Up Your Digital Marketing Efforts.

We end on one of the most important parts of a digital marketing strategy: search engine optimization. Over the years, “SEO experts” have tried to find shortcuts to influence search engine rankings. Each time a new scheme is developed, search engine algorithms are updated to punish offenders.

The most dangerous SEO shortcuts often result in bad backlinks: those haphazardly scattered across the internet. Search engines penalize websites for bad backlinks, and without proper monitoring, they can accumulate like dust. If that’s the case, it’s important to grab a feather duster, roll up your sleeves and get to cleaning. 

Keep your digital marketing efforts spick and span. Download our full Spring Cleaning Guide.