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    Spring Cleaning, Part 4 of 4: Search Engine Optimization

    Written by Noah Thomas on May 4, 2017

    Every season must come to an end. While spring is still in full swing, our Spring Cleaning vlog series is not. Welcome to the final installation of Spring Cleaning: 4 Ways to Spruce Up Your Digital Marketing Efforts.

    We end on one of the most important parts of a digital marketing strategy: search engine optimization. Over the years, “SEO experts” have tried to find shortcuts to influence search engine rankings. Each time a new scheme is developed, search engine algorithms are updated to punish offenders.

    The most dangerous SEO shortcuts often result in bad backlinks: those haphazardly scattered across the internet. Search engines penalize websites for bad backlinks, and without proper monitoring, they can accumulate like dust. If that’s the case, it’s important to grab a feather duster, roll up your sleeves and get to cleaning. 


    Keep your digital marketing efforts spick and span. Download our full Spring Cleaning Guide.

    Download the 2017 Spring Cleaning Guide

    Topics: SEO, Video

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