INBOUND: A conference of epic proportions hosted every year in HubSpot’s backyard for customers, industry leaders, and marketing and sales professionals alike. INBOUND is equal parts TED Talk, rock concert, and business boot camp rolled in to 4 days of motivational awesomeness.
As an INBOUND newbie this year, I was excited for the opportunity to learn from and be inspired by a dynamic line up of keynote speakers, ranging from best selling author and marketing prophet Seth Godin, to author & comedian Aziz Ansari, to social activist and political royal Chelsea Clinton. Attendees also had the opportunity to gain insight from their peers during a jam-packed 3-day agenda of strategic talks, breakout sessions, workshops, and product deep-dives.
While at the conference, I was asked to represent our agency and document our personal INBOUND experience on Twitter. As this was my first major industry event, I thought I’d share some social media best practices and key takeaways for live-tweeting at an event I learned along the way.