If you've been following along with our latest vlog series, you know that we've already polished up websites and social media accounts. Today, it's time to tackle the digital marketing tools used to make the day-to-day activities of implementing and analyzing campaigns easier.
Marketing technology is a major time saver. We’ve entered into an era of technology abundance that helps us do our jobs more efficiently, improves collaboration, and provides important insights to help us stay more competitive. However, Walker Sands found that only 59% of companies surveyed rate their ability to fully leverage their tools as “excellent” or “good.”
To rein in the chaos, take time to look at your current tools to ensure that your company isn’t wasting money, letting old programs collect dust, and missing opportunities by not using your tools to the fullest.
Figuring out where to start when re-evaluating your marketing program may feel overwhelming. We've compiled step-by-step instructions for sprucing up the major components of every B2B marketing program into one guide.