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    Why the New HubSpot COS Will Rock Your Blogging World

    Written by Reade Milner on March 27, 2014

    Here’s the deal. HubSpot came out with a new Content Optimization System in late 2013 to replace the Content Management System (CMS) that most of us use to post blogs and manage content. New HubSpot clients were automatically put on the new system. The rest of us will be migrated on a first-come, first-serve basis.

    Sort of.

    My hope is that persistent HOUNDING will accelerate the process. Apparently our Creative Content Director agrees with this strategy, only she is hounding ME.



    COS blog, HubSpot, b2b marketingAs you can tell, things are getting tense at the office...

    The Formatting Blues

    It’s not easy being green, or blue, or red, or….any other color or custom font size, etc. under the old CMS. Sometimes things load beautifully, but often the document integrity falls apart and a 30 minute scheduled upload can turn into 1.5 hours of formatting hell. The new COS solves a lot of the coding issues that emerge when you try to load a blog post with multiple images and multiple font sizes and types. For example, formatting the multiple images in this blog nearly made me want to break my computer.

    Here is a chart that breaks down the changes, based on our usage:

    COS blog, b2b marketing

    The visual appeal of a blog through images and layout can mean the difference between prospects choosing to read your blogs now or skipping it. I am looking forward to the versatility the new HubSpot COS will give us and our clients. We will be able to up the ante on blog visuals and layout without the frustration and additional time.


    For an update on our progress on the COS, sign up to receive new blogs by email each week.

    Topics: Blogging

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