If you haven't heard about SideWiki - you're about to.

To shorten the learning curve, check out:

If you create online content, Google's SideWiki just changed your world - The Viral Garden.

I couldn't agree with Mack Collier more! This new widget from Google allows anyone to post comments for all the world to see - right next to your website! Anyone with this tool can comment on your site - or on any specific info on your site.

Yep, that means anyone - ANYONE - can heap praises or throw sticks and stones at you or your products.

And if your company has been unwilling to engage in the exciting world of social media - either because you didn't think it really mattered much to you, your industry or your brand, or because out of site (pun intended) has been out of mind.....well social media has now come to you.

Every Marketer had better install this thing and check out what's being posted on your website(s) - not just daily but several times a day - to see if:

A) anyone is visiting your site and leaving comments about it for all the world to see (at least all the world with SideWIki enabled). If not - then you can turn your attention to figuring out why, or

B) there is a very public conversation going on about you - and in that case, you better get to the head of that parade - or get busy sprucing up your resume....