Today was very exciting around Marsden & Associates. Becky Carr, marketing professional extraordinaire, officially joined the company as a Principal. Becky was most recently the VP of Global Marketing for Verizon Business and one of Marsden & Associates’ clients. We were all thrilled when she decided to make the leap and join us.
The following is our press release announcing Becky’s new role and introducing her to our clients and colleagues. You can read her full bio in this link. You can send her a note at Becky@MarsdenAssociates.com. And you can connect with her on Linked-In. Oh, and you can also read her first blog post right here (it went out earlier today). I invite each of you to take a moment and say “hello” to Becky.
Marsden & Associates Appoints Veteran Marketing Professional Becky Carr as Principal
Carr Brings 26 Years of Global B2B Technology Marketing and Business Development Expertise To the Firm
“Becky is a highly respected global marketing executive who will bring tremendous value to our clients who are looking to tap into the expertise of a proven leader” said Anne Marsden, President. “She is both creative and innovative in developing brands, products, sales transformation, digital and lead generation programs coupled with a keen discipline in delivering real world results.”
Carr’s 26-year career in the global B2B technology market spans sales, sales leadership and all marketing disciplines in Fortune 50 companies. She joins after 6 years at Verizon where she was the Vice President of Global Marketing responsible for brand, advertising, web, field marketing, go to market strategy, product launches, market & customer intelligences, sales enablement, advisory boards, events and sponsorships. She helped transform the brand from a commodity to a solutions provider, increased customer loyalty and achieved double digit growth in key strategic services. Carr launched multiple global integrated advertising and marketing campaigns. She revolutionized sales support focusing on “just in time” delivery through multiple vehicles and formats. Her web strategy including a specific thought leadership site for C-level clients realized triple digit percentage increases in participation rates.
Prior to joining Verizon, Carr spent 17 years at MCI where she began as a Global Account Manager selling multi-million dollar technology solutions to Fortune 100 businesses. She moved into marketing in 1997 holding leadership positions from product to e-business development to field and market management. Her last two years at MCI she served as the Vice President of Field Marketing. Her career in technology began with Cable & Wireless in 1987.
“I am thrilled to be joining the firm at a time when businesses of all sizes are looking to tap into the expertise of proven marketing leaders to quickly accelerate their business,” said Carr. “Having hired Marsden & Associates for a number of Verizon’s marketing initiatives, I was very familiar with their approach and the value they deliver. So it is very exciting to join with Anne and the associates to provide our clients with insights, strategies and plans that truly benefit their business results.”
Carr holds a Bachelor of Arts degree from William Smith College. She was a member of the Georgia 100 Mentor Exchange and a trustee for the Heritage Foundation.