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Jeffrey Willis

Jeffrey Willis

Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Jeffrey Willis

Jeffrey Willis
Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Posts by Jeffrey Willis :

February, 12 2016

#RIPTwitter? How the Timeline Change Affects B2B Marketing

B2B Marketing Social Media

Twitter has become known for its timeline: clean and simplistic in reverse chronological order. Users see the most recent tweets at the top of their feeds, and fans love this - especially when big new[...] Read More

January, 26 2016

The Voice: A Reality Competition For Your Company


I am sitting in my big, red chair. I’d like to think I’m Pharrell Williams, but more likely I’m Christina Aguilera after another tabloid post about weight gain. You come on stage and the audition star[...] Read More

December, 01 2015

5 Ways to Mend the Holes in Your Lead Management Process

Sales and Marketing

Many companies have a thoroughly inadequate process of acquiring new leads, driving them through their funnel, evaluating their interest, and passing them to sales. Just let these facts about lead man[...] Read More

October, 06 2015

If Marketing Isn’t Responsible for ROI, Blame Your Leaders

Sales and Marketing Marketing Strategy

As business leaders, when we look at our organization we should be able to immediately explain how each department contributes to our successes or failures. We know that HR is in charge of the talent [...] Read More

August, 27 2015

MQL to SQL: Defining your Marketing to Sales Process

Lead Generation Sales and Marketing

MQL (em kyoo el) noun Also known as a Marketing Qualified Lead. A prospect that has indicated a level of interest in your organization via a set of actions and is deemed to become a likely future cust[...] Read More

July, 16 2015

How Lead Scoring Can Remove All the Mystery from Prospecting

Lead Generation

The hard work is done. You have a healthy database filled with possibilities. All of your inbound marketing efforts are paying off as you see new contacts flowing in on a regular basis. Marketing is r[...] Read More

June, 04 2015

10 Things the Best B2B Websites Are Doing Right

Website Design

Frank Lloyd Wright once said, “an architect's most useful tools are an eraser at the drafting board, and a wrecking bar at the site.” While Wright was referring to the act of designing a building, the[...] Read More

May, 19 2015

Getting "More" Out of Your Email Marketing Lists

Email Marketing

There’s a well-known adage that sometimes more isn’t always better…sometimes it is just more. This is especially true when referring to your email marketing lists.   Unfortunately, letting go is not a[...] Read More


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