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The Marsden Marketing Blog

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Carol Casey

Carol Casey

Carol Casey

Carol Casey

Posts by Carol Casey :

July, 08 2014

B2B Blog Brainstorming: 7 Strategies to Become an Industry Rock Star

B2B Marketing Blogging

Your B2B company may not be well known to the masses while quietly providing essential support to other businesses. But that doesn’t mean you can’t be a rock star to the community of customers and pro[...] Read More

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June, 24 2014

B2B Video Questions Answered – from Timing to Pricing to Trends

B2B Marketing Digital Marketing

B2B companies in 2014 are spending more money on content and an increasing share of those dollars is going to video-based content. There are a wide variety of video storytelling techniques available t[...] Read More

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June, 19 2014

The Difference Between Website UX and UI And Why You Should Care

Digital Marketing

Have you ever visited someone’s home and tried to cook in their kitchen or even just find where the coffee, mugs, and filters are located? It can be frustrating because nothing seems to be in the righ[...] Read More

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June, 12 2014

Is Digital the Savior of Direct Mail?

Digital Marketing

Earlier this month I received a copy of a Content Management Institute (CMS) publication. A real-life paper magazine. I stuffed it in my briefcase instead of the wastebasket for two reasons:          [...] Read More

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June, 03 2014

3 Great Infographics About Digital Marketing Best Practices

B2B Marketing Social Media

As digital marketers, we urge our clients to use visual storytelling through infographics, images, and video to help prospects understand solutions and put data in context. The same premise applies to[...] Read More

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May, 20 2014

42 Percent of all Stats About Digital Marketing Are Made Up

Blogging

Got you to click on this blog with that “sexy” stat, right? It’s fabricated. And that’s the point I am trying to make. Are we so starved for context and benchmarks for digital marketing, and so pushed[...] Read More

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May, 08 2014

Add Visual Punch to B2B Website Content with These Tools

Content Marketing

We’ve talked about the insatiable blog beast that wants fresh content each week. But there is another beast that can strain a digital marketer’s time and budget and that is the image beast. Images dra[...] Read More

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May, 06 2014

The Impact of Fonts on B2B Website Design and Branding

Branding Website Design

For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were s[...] Read More

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April, 22 2014

How to Use Special Characters in HubSpot Email Subject Lines

Content Marketing

Last week, we wrote about using special characters in blog titles and email subject lines. In that post, we gave pros and cons for using this strategy and potential benefits and pitfalls. The short an[...] Read More

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April, 15 2014

Heartbleed Round-up for Marketers – 5 Key Points

Unless you are just returning from a vacation where you disconnected from technology, you know about Heartbleed - the OpenSSL bug. Heartbleed is being hailed as the biggest hacker window the internet [...] Read More

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