Carol Casey

Your B2B company may not be well known to the masses while quietly providing essential support to other businesses. But that doesn’t mean you can’t be a rock star to the community of customers and pro[...] Read More

B2B companies in 2014 are spending more money on content and an increasing share of those dollars is going to video-based content. There are a wide variety of video storytelling techniques available t[...] Read More

Have you ever visited someone’s home and tried to cook in their kitchen or even just find where the coffee, mugs, and filters are located? It can be frustrating because nothing seems to be in the righ[...] Read More

Earlier this month I received a copy of a Content Management Institute (CMS) publication. A real-life paper magazine. I stuffed it in my briefcase instead of the wastebasket for two reasons:          [...] Read More

As digital marketers, we urge our clients to use visual storytelling through infographics, images, and video to help prospects understand solutions and put data in context. The same premise applies to[...] Read More

Got you to click on this blog with that “sexy” stat, right? It’s fabricated. And that’s the point I am trying to make. Are we so starved for context and benchmarks for digital marketing, and so pushed[...] Read More

We’ve talked about the insatiable blog beast that wants fresh content each week. But there is another beast that can strain a digital marketer’s time and budget and that is the image beast. Images dra[...] Read More

For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were s[...] Read More

Last week, we wrote about using special characters in blog titles and email subject lines. In that post, we gave pros and cons for using this strategy and potential benefits and pitfalls. The short an[...] Read More

Unless you are just returning from a vacation where you disconnected from technology, you know about Heartbleed - the OpenSSL bug. Heartbleed is being hailed as the biggest hacker window the internet [...] Read More