Effective, eye-catching content is essential to any marketing strategy. In fact, 73% of content creators plan to prioritize crafting more engaging content for 2016, and 55% plan to prioritize creating visual content (Content Marketing Institute). One of the biggest challenges when it comes to creating content is presenting it in an easily digestible way. Your reader’s time is valuable, which is why SlideShare is a great place to repurpose your content in a condensed, visual way for your readers who don’t have time to read a long report, eBook, or white paper. In fact, researchers found visual content is more memorable and increases people’s willingness to read the piece.
Check out our latest SlideShare to learn how to integrate SlideShare into your content marketing strategy and boost your B2B marketing efforts.
Does your company have a content marketing plan? It’s never too late to start! Check out our blog post, How to Build an Unbeatable Content Marketing Plan in 2016, to get your content on the right track.