You have a marketing automation tool, such as HubSpot or Pardot. That’s great. High five to your team! But now what? Launching an email is no longer simply loading and sending a message to your database. You are now more sophisticated, with the right technology to back it up. You are now thinking in terms of campaigns and multiple touch points throughout the sales funnel. You wield powerful functionalities that allow you to personalize and target like you have never been able to do before. Yes, the road to success can seem like a long and winding path filled with twists and turns. But, if you manage to take into account and avoid these 15 pitfalls of marketing automation emails, you will be well on your way.

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