Everyone has a story to tell, what’s yours? B2B buyers are more likely to buy a product from you if they are able to emotionally connect with your brand, and a well crafted unified story helps you achieve just that.

Use this worksheet to forge your unified story to create compelling and engaging campaigns that connect and drive sales.

This worksheet will help you:

  • Align your brand and differentiation from your competitors

  • Focus on your buyers challenges and goals

  • Write a unified story statement and map it to your buyers through actions