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differentiation workshop for b2b companies

Does Your B2B Value Proposition Sound like, "Blah, Blah, Blah?"

If you’re not standing out from the competition, if your ideal clients don’t seem to “get” you, then it’s time to make a change. It’s time for professional help.

Marsden Marketing’s 1-day differentiation workshop will uncover your “So What”. Our proven seven step brand defining process uncovers the essence of why clients buy from you. And more importantly, you’ll learn how to say it in way that is both meaningful and memorable to your audience.

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Four Core Takeaways

Through the workshop and our follow-up research we’ll provide you with the essentials to clearly communicate your value to the market.

Messaging Strategy

If you try to be everything to everyone, you'll end up being nothing special for anyone. This workshop will help you uncover and validate your brand positioning in your unique market.

Your "So What"

People don't care about your products — they care about how those products solve their challenges. A key output of the workshop will be your primary value proposition, defining the "so what" of your offerings.

Buyers Personas

It's not important enough to be different. You have to speak to buyers in terms they understand and care about. Included with your differentiation workshop is the comprehensive construction of up to three buyer personas so that you can take your message to the right people, at the right time, in the places they gather information.

Messaging Map

Based on all the work we'll do together, Marsden Marketing will compile and provide you with a living Messaging Map designed to ensure you can deliver consistent, impactful messages across content types and channels. After all, what good is the research if you can't operationalize it?

Don't just take it from us.

When Euclid IQ came to us, they needed help establishing themselves as an industry thought leader in a niche technology industry. However, with the right strategy, messaging, and positioning, Euclid IQ has been able to capture market share through a well-crafted brand identity.

Since we became a part of their marketing organization, Euclid IQ has seen measurable results. “A few years ago, very few people knew our name,” said CEO Richard Wingard. “Today, we enjoy an enthusiastic following on social media and highly engaged prospect list.”

 

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Award-Winning Work

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Let’s Start a Conversation

Let's talk about where you are, where you want to go, and how fast you want to get there. From that, we'll both be able to determine what the best path forward is for meeting your goals and accelerating results. 

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