---
title: The Secret to Building an Email List of Over 100k
description: Marsden Marketing’s email tips recently were featured in a Huffington Post article, “The Secret to Building an Email List of Over 100k.”
---

[News & Events | Marsden Marketing ](https://www.marsdenmarketing.com/about/news-events)

# [The Secret to Building an Email List of Over 100k](https://www.marsdenmarketing.com/about/news-events/the-secret-to-building-an-email-list-of-over-100k)

 Written by [Carol Casey](https://www.marsdenmarketing.com/about/news-events/author/carol-casey) | Sep 27, 2016 4:00:00 AM

Marsden Marketing’s email tips recently were featured in a Huffington Post article, “The Secret to Building an Email List of Over 100k.” Check it out [here](http://www.huffingtonpost.com.au/entry/the-secret-to-building-an-email-list-of-over100k_us_57ea096de4b095bd8969fe71). And if you don’t feel like scrolling through the article, here’s what we had to say.

Using forms and offering content in exchange for a prospect’s information is a great marketing practice to build a database and generate new leads. Here are some dos and don’ts:

- **Consider the value of your offer.** What type of content are you providing? Meatier content allows you to ask for more information on your form.
- **Decide what kind of leads you want.** Shorter forms usually result in more leads, but they may be less qualified, and vice-versa.
- **Know your buyer personas.** If you know which leads turn into customers, you can use that demographic information to determine what you collect about new contacts.
- **Don’t ask the same thing over and over.** Use smart fields to eliminate the need for people to re-enter information.
- **Place your form above the fold.** Don’t make people scroll or search for it.
- ** Put a clear, customized call-to-action on the form.** Customize the text on your submission button to make it more relevant to what people are getting.
- **Make required fields obvious**. Few things are more irritating than an error message saying a field is blank.
- **Make your privacy standards clear.** People want to know that their information is protected and not shared in any way they haven’t approved.

As you build or refine your database, forms are a must-have tool to learn about your site’s visitors so you can attract more of them and create a mutually beneficial system that helps your business grow and leads get the content they want.

[View full post](https://www.marsdenmarketing.com/about/news-events/the-secret-to-building-an-email-list-of-over-100k)

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