THE MARSDEN MARKETING BLOG

Spring Cleaning, Part 4 of 4: Search Engine Optimization

Posted by Noah Thomas

Thu, May 04, 2017 @ 12:44 PM

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Every season must come to an end. While spring is still in full swing, our Spring Cleaning vlog series is not. Welcome to the final installation of Spring Cleaning: 4 Ways to Spruce Up Your Digital Marketing Efforts.

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Spring Cleaning, Part 3 of 4: Digital Marketing Tools

Posted by Charlotte Cook

Tue, Apr 25, 2017 @ 11:14 AM

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If you've been following along with our latest vlog series, you know that we've already polished up websites and social media accounts. Today, it's time to tackle the digital marketing tools used to make the day-to-day activities of implementing and analyzing campaigns easier.

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Spring Cleaning, Part 2 of 4: Social Media Maintenance

Posted by Christina Simms

Tue, Apr 18, 2017 @ 09:58 AM

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The deep clean continues! In part one of the Spring Cleaning series, we focused on the regular maintenance of websites. Part two takes a look at another popular promotional tool: social media. 

When other initiatives are competing for your time and attention, it can be easy to take a “set it and forget it” approach to your business's social media accounts. Marketing spring cleaning is the perfect time to take a step back and see what’s working in your B2B social media plan or what needs a refresh.

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Spring Cleaning, Part 1 of 4: Updating Website Content and SEO

Posted by Will Walker

Tue, Apr 11, 2017 @ 10:39 AM

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It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series, we'll explore the common aspects of a B2B demand generation plan, as well as the steps you can take to tidy-up and streamline plan strategy. 

First up, the all-important website. Websites provide major curb appeal for businesses and are a primary tool for generating leads. Our first video details the annual updates you should schedule and tips for DIY upgrades to increase the impact of website marketing activities.

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2017 Inbound Marketing Trends

Posted by Lauren DeRamus

Tue, Feb 07, 2017 @ 02:00 PM

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As 2017 continues to roll on, hopefully you’ve emerged from the sea of to-dos the beginning of the year brings and are back in the business of fishing for better ways to reel in new leads. We’d like to help with that.

This video explores some of the inbound marketing trends we believe will amp up your 2017 marketing strategy.

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A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Posted by Noah Thomas

Thu, Dec 08, 2016 @ 09:12 AM

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Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right.

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A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

Posted by Christina Simms

Thu, Nov 17, 2016 @ 11:09 AM

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You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising. 

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A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Posted by Charlotte Cook

Tue, Nov 15, 2016 @ 10:02 AM

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Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

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A B2B Digital Marketing Feast, Part 2/5: Setting the Table with Graphic Design

Posted by Brian Bicknell

Thu, Nov 10, 2016 @ 10:48 AM

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The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll learn how to create the optimal setting to engage the audience of your digital marketing program. Don’t worry; our quirky humor will make these great lessons easily digestible. 

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A B2B Digital Marketing Feast, Part 1/5: [Wine] Pairing Your Business with the Right Marketing Strategy

Posted by David Doughty

Tue, Nov 08, 2016 @ 10:04 AM

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Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a veritable feast of B2B digital marketing best practices.

In our first video we will explain how, just like selecting the right wine pairings for a great dinner party, developing your marketing strategy should take just as much planning and effort.

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