THE MARSDEN MARKETING BLOG

3 Reasons B2B Companies Should Invest in Branding (Yes, Millennials Are a Big Reason Why)

Posted by Riah Solomon

Tue, May 23, 2017 @ 08:00 AM

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Right now I can buy a vintage 1975 pet rock off eBay for $24.99 with free shipping. Yes, it's literally a rock – the kind you could go outside and pick up right now. Even after 40-plus years, it’s still a pointless, worthless rock. You see where I’m going here. Just like the rock, B2B branding is not a new concept, but the mindset about it can be similar. 

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Lessons from the Kardashians in B2B Content Marketing

Posted by Jeffrey Willis

Tue, May 16, 2017 @ 02:52 PM

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When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do.

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Webinars 101: A crash course in best practices for B2B webinars

Posted by Lauren DeRamus

Tue, Mar 21, 2017 @ 11:20 AM

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Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. 

Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite client of ours asked us to help manage their annual digital conference. That meant more than a month of B2B digital marketing content presented worldwide, twice weekly, from the comfort of the internet. I emerged from that sea with a master scuba certification and hands-on experience and knowledge about best practices for B2B webinars that I’d like to share with you.

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How to Create Content that Editors Will Publish

Posted by Stephanie Zercher

Tue, Dec 27, 2016 @ 09:07 AM

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In our last PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists and influencers instead. This time around, we’re going to talk about the next step: contributing content that editors will publish and audiences (including prospects) will take notice of.

In this day of reduced editorial staffs and the unlimited capacity of the web, trade publications and online industry sites are as hungry for content as those who do inbound marketing. You don’t always have to “pay to play,” and you’re not limited to self-publishing on your website. Instead, if you write and submit content that meets a publication’s needs, and do it thoughtfully and well. This is a particularly effective tactic for small and mid-size B2B companies that want a specific, targeted audience to get to know them.

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How Being Content Agnostic Can Drive Your B2B Marketing Efforts

Posted by Jeffrey Willis

Tue, Dec 06, 2016 @ 01:00 PM

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As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organization’s content.

As marketers, we all know that we need a certain amount of content to attract, educate and move leads through the sales funnel. In fact, according to the Content Marketing Institute’s latest report, 89% of B2B marketers use some form of content marketing to drive profitable action from leads or customers.

The same report also found that marketers believe their content marketing programs are continuing to improve each year, citing higher quality content and more strategic development of that content being the primary drivers of performance. That said, 71% of those surveyed said their content marketing programs are still in the early stages.

So this begs the question, how do you create high-quality, strategic content that resonates? What is that silver bullet?

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Now is the Time for B2B Vlogging: A 7-Step How-to Guide

Posted by David Doughty

Thu, Oct 27, 2016 @ 09:23 AM

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96% of B2B organizations are engaged in video content marketing. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The problem is that many companies have limited in-house experience, which leads to a fear of creating original content that won’t look professional or will take too much time to produce. 

Lucky for you, this post will solve that problem. We’ll look at a practical way to get your vlog up and running for minimal upfront costs, and show how to do it without years of video production experience under your belt. If you haven’t already defined your purpose or target audience for your vlog content, make sure to read “How to Begin Creating High-Quality B2B Marketing Videos. This will give you a strong foundation and more productive video experience.

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Introducing the Marsden Vlog! (+ 12 Email Marketing Tips)

Posted by Lauren DeRamus

Thu, Oct 20, 2016 @ 09:15 AM

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If you're an avid reader of our blog, you may have caught some of our recent posts about getting your video program off the ground (and if you didn't, check them out now!) Why the focus on video marketing? Like most savvy B2B marketers, we know that video content consumption is on the rise. In fact, YouTube reports mobile video content consumption alone increases 100% every year.

This week, we're bringing your our very first team vlog (video blog)! Not only will this video give you a chance to get to know the Marsden Marketing team, but we'll also share our best tips for optimizing your marketing emails. 

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How to Begin Creating High Quality B2B Marketing Videos

Posted by David Doughty

Thu, Sep 15, 2016 @ 10:00 AM

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B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than e-newsletters and blogs. This means that videos are more likely to generate engagement and possible leads than text campaigns.

If that’s not convincing, check out “How to Get Your B2B Video Content Program Started.” The general overview and statistics should remove any other doubts.

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How to Get Your B2B Video Content Program Started

Posted by Lauren DeRamus

Fri, Aug 05, 2016 @ 09:30 AM

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“The “play” button is the most compelling action on the web.” – Convince & Convert

Thanks to visual media sharing sites, like Vine, Instagram, Vimeo, YouTube, Facebook Live and Periscope, video blogging (vlogging) is at an all-time high. Millennials across the globe are now building multi-million dollar businesses from the comfort of their bedrooms. B2C companies are expanding from oversaturated product ads to 30-second tutorials, and engaging with their audiences in a fresh, and more personal way. But is this just a B2C sport, or is there room for B2Bs in the vlog game?

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101 Ways to Find Inspiration for Your B2B Content

Posted by Jeffrey Willis

Thu, Jul 28, 2016 @ 09:27 AM

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"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possibilities."  - Ralph Waldo Emerson 

Well that sums it pretty well. What more is there to say, really?

As content creators we have all hit that wall. I believe the cosmopolitan call it “writer’s block,” but I prefer what, I assume, were the immortal words of The Incredible Hulk, “Thinking, writing hard.”

So, how do you fill that blank page when your mind is just as blank? Here are 101 inspirational sources and tactics that you may not have thought of to get your creative juices flowing, and help create the perfect piece of content for your business.

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