THE MARSDEN MARKETING BLOG

3 Reasons B2B Companies Should Invest in Branding (Yes, Millennials Are a Big Reason Why)

Posted by Riah Solomon

Tue, May 23, 2017 @ 08:00 AM

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Right now I can buy a vintage 1975 pet rock off eBay for $24.99 with free shipping. Yes, it's literally a rock – the kind you could go outside and pick up right now. Even after 40-plus years, it’s still a pointless, worthless rock. You see where I’m going here. Just like the rock, B2B branding is not a new concept, but the mindset about it can be similar. 

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How to Protect Your Company’s Digital Reputation

Posted by Charlotte Cook

Tue, Mar 15, 2016 @ 02:54 PM

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett

First impressions are everything. In the business world, where there are plenty of competitors your customers can turn to, it is crucial to stand out in a positive way. Brands aren’t built overnight, but your company’s digital reputation should be something that you constantly monitor and aim to improve. To proactively build on your reputation, your company should be producing creative content, writing press releases for newsworthy events, and listening and replying to your customers’ comments. However, there are also things that can affect your brand’s reputation that are out of your control.

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The Voice: A Reality Competition For Your Company

Posted by Jeffrey Willis

Tue, Jan 26, 2016 @ 09:41 AM

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I am sitting in my big, red chair. I’d like to think I’m Pharrell Williams, but more likely I’m Christina Aguilera after another tabloid post about weight gain. You come on stage and the audition starts. Will you make me turn my chair? It’s all up to you now, and, of course, your voice.

This competition goes on every day, although the big, red chairs are more likely your everyday, run-of-the mill desk chairs.

As B2B companies we are constantly on a stage where our voices are being judged. Websites, emails, sales collateral, press releases and client presentations are all part of the big stage on which you present yourself.

With buyers going through more and more of the sales cycle digitally, your voice plays an increasingly important role. A company’s voice is about being consistent, relatable, and creating authority.

So if you want those desk chairs spinning around to say “I WANT YOU,” keep these 10 “judgments” in mind when finding your voice.

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#INBOUND15: The Best Lessons I Learned About Business, Life & Live-Tweeting at An Event

Posted by Brenna Zenaty

Thu, Sep 17, 2015 @ 12:30 PM

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INBOUND: A conference of epic proportions hosted every year in HubSpot’s backyard for customers, industry leaders, and marketing and sales professionals alike. INBOUND is equal parts TED Talk, rock concert, and business boot camp rolled in to 4 days of motivational awesomeness.

As an INBOUND newbie this year, I was excited for the opportunity to learn from and be inspired by a dynamic line up of keynote speakers, ranging from best selling author and marketing prophet Seth Godin, to author & comedian Aziz Ansari, to social activist and political royal Chelsea Clinton. Attendees also had the opportunity to gain insight from their peers during a jam-packed 3-day agenda of strategic talks, breakout sessions, workshops, and product deep-dives.

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Why Your Brand is Failing to Convey its Message

Posted by Thomas Mayhew

Tue, Sep 01, 2015 @ 01:36 PM

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We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. Impressions are real, and so is the weight they hold when it comes to the direct opinions people develop of your brand.
 
Whether your business sells to other businesses or to consumers, it’s still a human being that you’re appealing to, and brand development is crucial to gaining their business. You’re opening the door to a highly judgmental arena. The one thing people will remember, if nothing else, is how you made them feel.
 
Here are some of the most important reasons why your brand might be failing to trigger a memorable feeling in people.  
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7 Questions To Ask On the Road to Creating a More Effective Unique Value Proposition

Posted by Brenna Zenaty

Tue, Aug 11, 2015 @ 08:50 AM

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If you want to have a successful business, you should strive to have, at the very least, these two things: 

1.  A dedicated team that believes in the products or services you sell.

2.  A growing customer base that also believes in the product or services you sell. 

Let’s say you’ve got #1 down: you have a brilliant business model that you and your team stand behind, and you’ve invested a lot of time and effort to make sure you have a competitive edge in your market. 

What about #2? You’ve got the vision, but maybe you’re not seeing a steady stream of qualified leads pour in to your sales funnel like you had hoped. What gives? 

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Brand Messaging Refreshed, Revitalized, and SELLING

Posted by Carol Casey

Thu, Oct 16, 2014 @ 10:40 AM

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The Impact of Fonts on B2B Website Design and Branding

Posted by Carol Casey

Tue, May 06, 2014 @ 09:15 AM

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For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were selling to other businesses, not individual consumers. But the reality is that B2B sells to people too. Buildings don’t search for solutions. People who work in them do. This shift to B2B prospect personalization in digital marketing has been spurred by statistics showing that in B2B purchases, more than half of buyer journeys start with a single person searching the internet for products or solutions.

The “help, not sell” marketing philosophy has also changed the dynamic in storytelling as B2B businesses realize they do have a compelling story to tell with their products and services. Throw in the recent availability of new web-friendly fonts and B2B businesses now have the impetus and the means to flex their brand muscles more creatively through their choice of font and typeset. 

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5 Ways to Build Your Personal Brand on Twitter

Posted by Reade Milner

Thu, Sep 12, 2013 @ 10:37 AM

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Social Media Virgin: Is Google+ Worth the Effort?

Posted by Carol Casey

Wed, Sep 04, 2013 @ 09:26 AM

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After a few weeks of taking my first few dips into the Twitter stream and optimizing my LinkedIn, this social media virgin is ready to tackle Google+. Our Inbound Marketing Specialist, Reade Milner, signed me up and the process is not difficult. But as I sit down to write this blog, I need to acknowledge that for some reason the why, the process, and the ROI of Google+ are just not sinking in for me, other than the fact that it’s probably foolish to ignore the 800 pound Gorilla’s new plaything.

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