Spring Cleaning, Part 4 of 4: Search Engine Optimization

Posted by Noah Thomas Thu, May 04, 2017 @ 12:44 PM

Every season must come to an end. While spring is still in full swing, our Spring Cleaning vlog series is not. Welcome to the final installation of Spring Cleaning: 4 Ways to Spruce Up Your Digital Marketing Efforts.

We end on one of the most important parts of a digital marketing strategy: search engine optimization. Over the years, “SEO experts” have tried to find shortcuts to influence search engine rankings. Each time a new scheme is developed, search engine algorithms are updated to punish offenders.

The most dangerous SEO shortcuts often result in bad backlinks: those haphazardly scattered across the internet. Search engines penalize websites for bad backlinks, and without proper monitoring, they can accumulate like dust. If that’s the case, it’s important to grab a feather duster, roll up your sleeves and get to cleaning. 

Spring Cleaning: Search Engine Optimization

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Noah Thomas

Noah Thomas

Noah is a Client Success Manager at Marsden Marketing.