Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar.
Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite client of ours asked us to help manage their annual digital conference. That meant more than a month of B2B digital marketing content presented worldwide, twice weekly, from the comfort of the internet. I emerged from that sea with a master scuba certification and hands-on experience and knowledge about best practices for B2B webinars that I’d like to share with you.