Many companies have a thoroughly inadequate process of acquiring new leads, driving them through their funnel, evaluating their interest, and passing them to sales.
Just let these facts about lead management sink in:
- 79% of marketing leads never convert into sales, with the lack of nurturing being the primary cause. (MarketingSherpa)
- 68% of B2B organizations have not defined their sales funnel. (MarketingSherpa)
- Only 25% of leads are legitimate and should advance to sales. (Gleanster Research)
Chances are your organization is faltering when it comes to lead management and by doing so, you are losing revenue.