In the age of Netflix, Hulu, and Apple TVs, the way we watch movies and shows has significantly changed. In fact, the way we consume just about all of the content in our lives has changed. But binge-watching is an especially notable method of content consumption that says a lot about the shift that has occurred in how consumers can access, choose, and enjoy digital media. It’s also a shift that B2Bs should take note of for their own content marketing strategy. Don’t believe me? Turns out 94% of all B2B buyers conduct online research as a part of their decision making, and 90% of online buyers say content has an effect on their end decision.
My guess is most of us are guilty of binge-watching digital content in one way or another, from TV shows, to YouTube videos, or BuzzFeed articles. I have no shame in admitting that I do this all the time (okay, maybe a little shame). However, last year, I went down a particularly dark rabbit hole with a Netflix original called Bloodline. After recovering from my 6-hour binge, I started to think about how Netflix got its hooks into me to the point that I ended up glued to a screen until 2AM on a Tuesday night, and how B2B companies can learn from them. Let me break it down.