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Charlotte Cook

Charlotte Cook

Charlotte was an Inbound Marketing Associate at Marsden Marketing.

Charlotte Cook

Charlotte Cook
Charlotte was an Inbound Marketing Associate at Marsden Marketing.
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Posts by Charlotte Cook :

October, 05 2017

SEO for Video: How to Optimize Your YouTube Channel and Videos

SEO Video Marketing

I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other e[...] Read More

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July, 12 2017

SaaS and PPC: A Winning Combination for Lead Generation

Paid Search SaaS Marketing

Google AdWords is a great lead generation tool and can deliver highly targeted traffic for SaaS companies, but it can also be costly because of the high competition for software and technology keyword[...] Read More

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May, 30 2017

8 Reasons Why Branded PPC Campaigns Are Beneficial for B2B Brands

Paid Search

If you’re not a Pay-Per-Click (PPC) guru, you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your busin[...] Read More

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April, 25 2017

Spring Cleaning, Part 3 of 4: Digital Marketing Tools

Digital Marketing Video Marketing

If you've been following along with our latest vlog series, you know that we've already polished up websites and social media accounts. Today, it's time to tackle the digital marketing tools used to m[...] Read More

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January, 31 2017

Why You Need a Dedicated Landing Page for Your PPC Campaign

Paid Search

Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s departm[...] Read More

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November, 15 2016

Carving Out the Right Components for Your Inbound Marketing Program

B2B Marketing Marketing Strategy Video Marketing

Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new deman[...] Read More

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October, 06 2016

5 Google Analytics Tips for Better Website Optimization

Digital Marketing SEO Reporting & Analytics

Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover wh[...] Read More

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May, 19 2016

Quality Over Quantity: How to Clean Up Your Email Lists

Email Marketing

Email can be a great tool for B2B marketing. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter (Campaign Monitor). It’s a proven way for your business to at[...] Read More

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April, 12 2016

How to Leverage Digital Tools to Deliver Better PR in 2016

Public Relations

PR’s responsibility is to get the word out about your company, but how can your team accomplish this without using technology? In today’s digital age, you can’t if you want a competitive advantage. PR[...] Read More

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March, 15 2016

How to Protect Your Company’s Digital Reputation

Branding

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett First impressions are everything. In the business world, [...] Read More

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