Your website has less than 10 seconds to “hook” a prospect and get them to take action. It’s not about just being pretty or having the latest web technology. It’s about gaining the interest and trust of your visitors, and offering them an engaging experience that will keep them coming back.
Marsden Marketing mixes imaginative design, solid technology know-how, and decades of digital experience to build websites that attract, connect, and convert your target audience from visitors to leads to customers.
SEO AND ALL THAT JAZZ
There’s little point in a great looking site if it can’t be found. A 2014 Moz study shows that 68% of people only click on the first page of search results, meaning if you’re not constantly honing your SEO, you’re invisible. At Marsden Marketing, we take SEO seriously, ensuring your site and content are optimized to improve your search rankings.
IT’S A MOBILE WORLD
People are searching online all the time – at their kid’s soccer match or waiting at the doctor’s office – and on all types of devices. Your website MUST be designed with the mobile experience in mind – from navigation to visual presentation to load times. Even Google has upped the ante by changing SEO algorithms to give preference to mobile-enabled websites. At Marsden, mobile, multi-device and multi-browser user experience is the first thought, not an afterthought.
Website traffic is meaningless if it doesn’t generate results. Conversions – getting visitors to take an action (i.e. fill out a form, subscribe to your blog, request a demo, or click to chat) – are what matter. Marsden Marketing works with clients to build, measure, and optimize calls to action, landing pages and content to improve the percentage of visitors that convert into customers. Because that’s what we’re here for.
CONTENT MANAGEMENT SYSTEMS
To be clear, your website is never “once and done.” As the foundation of all your digital marketing efforts, start treating your website like the “honey that draws the flies.” Fresh content, updated information, and new offers are what bring visitors back to your site again and again. The right content management system gives you the power to make changes quickly and reduces your dependence on IT for day-to-day updates.
We work with a wide range of Content Management Systems (WordPress, Joomla, Drupal, HubSpot, Umbraco, etc.) to provide our clients the right tools to meet their website requirements.