Your name. Your logo. Your colors. Your tag line. Many B2B CEOs think these are fluffy and not very important. Think again. Your brand is the embodiment of your company and its promise to the market. A well-crafted brand identity creates a sense of trust and connection – a partnership. Your brand is an impression that speaks for your company even when your salesperson isn’t there. It absorbs and reflects back all the good and bad things your target audience thinks of you.
And in today’s digital world, it is everywhere.
IS YOUR BRAND IDENTITY WORKING FOR YOU?
Marsden Marketing uses a defined process to create winning, lasting B2B brand identities. It starts with assessing brand goals, researching and analyzing the competitive landscape and outlining ideal client profiles. This methodology defines what makes you authentic and valuable to your market, and then crafts an integrated visual and messaging structure that embodies those values.
It’s how we help brands become more relevant, resonant, trusted and unique.